Why EMailing your database is crucial for connecting with your audience

 

It's the beginning of the month and I've just sent out my Monthly Newsletter to my therapy client and prospect database.

A branding type email with an update and 'behind the scenes' at SLT.

It's just 1 of 3 emails that I send regularly to my list. (I share a video on the content of the other 2 emails, in the PPO members area 

I'll be honest, there were times when I dreaded the thought of coming up with interesting and eye catching ideas.

And keeping to a regular schedule so that my audience knew what to expect and when. Arghh!

Here's what I've learned in my time...

What if I told you that creating an email had less to do with your copy writing ability, who is on your database, how pretty it looks, the length of the text and how often you send them.

But everything to do with the quality of the connection, consistency and relationship you keep with those people on your list.

Have you emailed your client and your prospects list this month?

No?

Is that because you are not sure what to say?

Coming up with content ideas is much easier than you think.

A common thread across just about any industry, not just the natural therapy business, is overthinking it.

That creates a big problem because you end up not sending anything out at all.

Your primary goal should be keeping yourself in your client and prospects minds, being hell bent on helping them, so that connection stays alive.

I like to look at it from this perspective...

Think about your best friend and how the quality of the friendship plays out. May be in the past (before life and busyness got in the way) you were seeing them and yabbering on the phone... lots... every week, for a while. And then that just stopped. You made no phone call, sent no message.. no contact at all.

Then one day you suddenly decide to get back in touch with them, and you spend two... three hours on the phone chatting, sharing everything that's happened. You recall how much of a connection you have, and while speaking to him/her, you enjoy the moment and feel really good.

You also feel regret, and wonder why on earth you hadn't spoken to her sooner, and you probably feel bad about that.

"I'd feel good, and she would feel like I care about our relationship, and she'd feel good too".

You kick yourself for being a wally, and set the intention to be a much better friend at connecting going forward. Because you care.

And so, the connection and the relationship gets back to a more balanced, fun and enjoyable place.

That's how you should feel about, care for, and nurture your database.

Go ahead, keep in touch and send an email out to your list, today!

 

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